Released by Artisan Entertainment (Now Lionsgate)
Release Date: July 30th, 1999
Run Time: 1h 21m
Starring: Heather Donahue, Michael C. Williams, Joshua Leonard
Written by: Daniel Myrick, Eduardo Sánchez
Directed by: Daniel Myrick, Eduardo Sánchez
The marketing for this movie was some of the most ingenious marketing I’ve ever seen. Basically posters had the above mentioned tag of the film about the footage being found. The filmmakers even went as far as putting out missing photos of the three people and launching a website with all these facts on what happened to the three filmmakers. On the Internet Movie Database, the three actors were listed as “Missing”. This was a very big marketing technique, so well done, that people actually started to believe it. Which is probably why the movie did so well.